You remember the days when every comic book, every LP cover, every coffee shop, TV show and even the supermarket had COOL logos with lots of pep, tons of vim, and loads of vigour?

Some of 'em even had a good deal of spank. Designers seem to have forgotten how to inject excitement into their logos! We've wrassled it back with such extreme prejudice that in fact, we can no longer do a boring corporate style business logo even if you want one.